StrategyPeeps (“we,” “us,” or “our”) is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit strategypeeps.com or engage our consulting services.

We operate in Canada and comply with the Personal Information Protection and Electronic Documents Act (PIPEDA). Please read this policy carefully. If you disagree with its terms, please discontinue use of our site.

1. Information We Collect

Information you provide directly

We collect information you voluntarily provide when you fill out our contact form, book a consultation via Calendly, email us, subscribe to our newsletter, or enter into a consulting engagement with us. This may include your name, email address, phone number, company name, job title, and message contents.

Information collected automatically

When you visit our website, certain information is collected automatically, including:

• IP address and general geographic location (country/city level)
• Browser type and version, device type and operating system
• Pages visited, time spent, and navigation path through our site
• Referring website or search query that brought you to our site
• Date and time of your visit

Information from third-party platforms

If you interact with us on LinkedIn, Facebook, X (Twitter), or Instagram, we may receive interaction data in accordance with those platforms’ own privacy policies. We do not control what those platforms collect.

2. How We Use Your Information

To respond to your enquiries

When you contact us, we use your information to respond to your message and follow up as appropriate.

To deliver consulting services

For clients who engage our services, we use your information to deliver services outlined in our engagement agreement, including communication, reporting, and project delivery.

To send communications you have requested

If you subscribe to our newsletter, we use your email address to send updates and insights. You can unsubscribe at any time using the link in any email we send.

To improve our website and services

We use anonymized analytics data to understand how visitors use our website and where we can improve the user experience.

To comply with legal obligations

We may process your information where required to comply with applicable Canadian laws and regulations.

3. Sharing Your Information

We share your personal information only in the following limited circumstances:

Service providers

We work with trusted third-party service providers who assist in operating our website and business:

• Hostinger — website hosting
• Google Analytics — website analytics (anonymized data only)
• Google Search Console — search performance monitoring
• Calendly — meeting scheduling (you interact directly with Calendly)
• Microsoft 365 — email and business communications

Each provider has their own privacy policy and data processing terms. We select providers who maintain appropriate security standards.

Legal requirements

We may disclose your information if required by law or in response to a valid legal request from a government authority or court order.

Business transfers

In the event of a business sale, merger, or acquisition, your information may be transferred as part of that transaction. We will notify you before your information is transferred and becomes subject to a different privacy policy.

4. Cookies and Tracking

Our website uses cookies — small text files placed on your device — to improve your experience and collect analytics data.

Types of cookies we use

• Strictly necessary cookies — required for the website to function. These cannot be disabled.
• Analytics cookies — used by Google Analytics to collect anonymized data about site usage. These help us understand which pages are most useful.
• Preference cookies — remember your settings to provide a more consistent experience.

Managing cookies

You can control cookies through your browser settings. Most browsers allow you to refuse, delete, or be notified when cookies are set. Disabling cookies may affect some functionality of the site. You can also opt out of Google Analytics using the Google Analytics Opt-out Browser Add-on.

5. Analytics and Third-Party Tools

Google Analytics 4

We use Google Analytics 4 to understand website traffic and usage patterns. Data collected is anonymized and aggregated — we cannot identify individual visitors. Google’s data processing is governed by Google’s Privacy Policy.

Google Search Console

We use Google Search Console to monitor how our website appears in Google search results. This tool provides aggregated data — we do not receive personally identifiable search data.

Calendly

When you book a meeting, you interact directly with Calendly’s booking system. Calendly collects your name, email, and scheduling preferences. Their data handling is governed by Calendly’s Privacy Policy.

6. Data Retention

We retain your personal information only for as long as necessary:

• Contact form submissions — up to 2 years from the date of contact
• Client engagement records — 7 years after engagement concludes, in line with Canadian business record-keeping requirements
• Newsletter subscribers — until you unsubscribe, plus 30 days for processing
• Analytics data — anonymized, retained per Google Analytics settings (up to 14 months)

When personal information is no longer needed, we securely delete or anonymize it.

7. Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• SSL/TLS encryption across all pages of our website (https://)
• Secure hosting through Hostinger with regular security updates
• Access to personal information limited on a need-to-know basis
• Secure email communications through Microsoft 365

In the event of a data breach posing a real risk of significant harm, we will notify the Office of the Privacy Commissioner of Canada and affected individuals as required under PIPEDA.

8. Your Rights Under PIPEDA

As a Canadian resident, you have the following rights regarding your personal information:

Right of access

You can request access to the personal information we hold about you. We will respond within 30 days.

Right to correction

If you believe information we hold is inaccurate or incomplete, you can request a correction.

Right to withdraw consent

Where we rely on your consent to process information (such as for newsletters), you may withdraw that consent at any time.

Right to complain

If you believe your privacy rights have been violated, you may file a complaint with the Office of the Privacy Commissioner of Canada:

• Website: priv.gc.ca
• Toll-free: 1-800-282-1376

To exercise any of these rights, contact us at hello@strategypeeps.com. We will respond within 30 days.

9. Children’s Privacy

Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us at hello@strategypeeps.com and we will delete that information promptly.

10. Third-Party Links

Our website may contain links to third-party websites including LinkedIn, Microsoft, Google, and other platforms. We have no control over the content or privacy practices of those websites and are not responsible for their privacy policies. We encourage you to review the privacy policy of every website you visit.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date at the top of this page. For significant changes, we will provide more prominent notice — such as a homepage notice or an email to subscribers. Your continued use of our website after any changes constitutes acceptance of the updated policy.