Brand Mention vs URL Citation: Two Very Different AI Visibility Metrics
Brand mentions and URL citations have different causes and different fixes. How to compute each, read the gap between them, and decide which to prioritise.
Share of Voice in AI Answers: How to Measure It Properly
How to compute share of voice in AI answers defensibly: fixed prompt sets, derived competitor sets, explicit formulas and controls for variance.
Answer Engine Optimization: A Practical Strategy Framework
A six-step answer engine optimization framework built on five dependent layers: access, extraction, attribution, corroboration and measurement.
Should You Block or Allow AI Crawlers? GPTBot, ClaudeBot and the Trade-Offs
A practical decision framework for AI crawler policy: what GPTBot, ClaudeBot and Google-Extended actually do, and the real cost of blocking them.
Schema Markup for AI Search: The Types That Change Citation Outcomes
Schema does not guarantee citation, but it removes ambiguity about who you are and what you claim. Here are the types that matter and how to implement them.
llms.txt Explained: What It Is, What It Isn’t, and How to Write One
llms.txt is a proposed convention, not a standard, and no major engine confirms reading it. Here is an accurate account of what it does and how to write one.
How to Get Cited in Google AI Overviews
AI Overviews resolve queries above the ranked results. Here is how sources get selected, what to change on the page, and how to monitor citation.
Perplexity Optimization: How Citations Actually Get Chosen
Perplexity shows its sources, which makes it the clearest place to learn how AI citation works. Here is what determines whether your passage gets picked.
How to Rank in ChatGPT Search: What We Learned Testing Real Queries
There is no ranking report for ChatGPT, but behaviour is observable. Here is a method for testing it properly and the patterns that reliably emerge.
Why Your Website Isn’t Showing Up in ChatGPT: Seven Diagnosable Causes
Seven concrete, checkable reasons AI assistants skip your site, from blocked crawlers and client-side rendering to entity ambiguity and unextractable prose.
