Why Your LLM Visibility Strategy Is Actually Killing Your Brand Authority
The Commodity Trap: How LLM Optimization Destroys Strategic Positioning I discovered this problem while analyzing why three of my consulting competitors were getting LLM mentions but losing high-value engagements. They had optimized perfectly for AI visibility—their names appeared in ChatGPT responses about “business transformation consulting”—but they were being positioned as interchangeable service providers alongside dozens…
