AI Visibility for Small Teams: The Minimum Viable Programme
The smallest AI visibility programme that actually works for a team of five: a question list, a baseline, a dozen pages, an entity layer and a monthly check.
Content Refresh for AI Citation: Which Pages to Fix First
A triage framework for deciding which existing pages to refresh first so they get cited by AI assistants, and how to fix them without a full rewrite.
How Often Should You Re-Test AI Visibility? Setting a Monitoring Cadence
A layered monitoring cadence for AI visibility: monthly core testing, fortnightly commercial checks, quarterly deep sweeps, plus the event triggers that override all three.
Does Traditional SEO Still Matter for AI Search? An Honest Answer
SEO is not one thing. The technical and authority layers matter more than ever for AI search; the position-chasing and manipulation layers matter less or negatively.
Topical Authority in the AI Era: How Engines Decide Who Is Credible
AI engines assess credibility per topic, not per domain. Here are the five signal groups they read and how to build authority narrow enough to actually win.
Why AI Cites Reddit, Wikipedia and Forums More Often Than Your Site
AI engines favour forums and Wikipedia for structural reasons, not conspiracy. Here is the mechanism behind it and which question types your site can realistically win.
AI Visibility Audit: A Step-by-Step Checklist You Can Run Yourself
A five-section AI visibility audit checklist covering access, extraction, attribution, current citation rates and the competitive landscape you can run internally.
The Content Structures Large Language Models Extract Most Reliably
Which content structures large language models extract most reliably, which ones consistently fail, and the self-containment test that catches most problems.
Should You Block or Allow AI Crawlers? GPTBot, ClaudeBot and the Trade-Offs
A practical decision framework for AI crawler policy: what GPTBot, ClaudeBot and Google-Extended actually do, and the real cost of blocking them.
Schema Markup for AI Search: The Types That Change Citation Outcomes
Schema does not guarantee citation, but it removes ambiguity about who you are and what you claim. Here are the types that matter and how to implement them.
